What Are Sponsored Posts?

Sponsored posts are posts that you get paid to write to promote a company or their brand, products or services.

There are a variety of different ways to find companies that want you to write about them. The most common ways are through sponsored post networks or to work directly with a company.

Sponsored post companies are basically the middle man between bloggers and companies. They offer opportunities that would normally not be unattainable to many bloggers, especially ones starting out. Using a service like this will eliminate the need to find PR contacts, knowing what to charge, how to pitch, and so forth. With companies such as TapInfluence, IZEA, and Mom it Forward, you are paid based on your influence and reach. This is a great way to start out while you are building relationships and growing your blog.

Reaching out to companies can be very intimidating when you’re first starting out, but as you grow and your confidence grows it will become much easier. Working directly is one of the better ways to go, but more difficult to approach. Make sure you put together a good media kit. Not all companies will respond, but don’t get disheartened.

Companies reaching out to you is out of your control, so unless you make a big splash and get your name out there, then don’t expect to be approached. However, if they do seek you out, make sure you are easily contactable. And have that media kit ready to go.

Working directly with companies will be the most lucrative option as you negotiate pricing. But this option may not be best when first starting out. You’ll need all the help you can get, but keep this in mind for when you’re ready. However, with sponsored post companies, the budget gets spread amongst different bloggers, and then the company also takes a cut.

Sponsored posts are not going to be for every blogger. Be selective when choosing sponsors. Here are a few questions to help you decide if it is for you:

  1. How much time does it take you to write a post for a sponsor?
  2. Will your time be better spent focusing elsewhere?
  3. What does my target audience want to read?
  4. Will your audience read reviews, recommendations, and product information?
  5. Will sponsored posts drive them away?
  6. Will you enjoy working with clients?
  7. Will you feel comfortable writing about a client’s products/services?
  8. Am I willing and able to write posts that make my clients (sponsors) happy without compromising my personal voice or brand?
  9. Will you like writing sponsored posts?
  10. Is writing for someone else too stressful for you?

If you go down the sponsored posts route, then:

  • Stick to your guns
  • Work with what you like and trust
  • It’s okay to say no
  • Use no-follow links (What does this mean)
  • Negotiate
  • Stick to your niche

What Are Sponsored Posts?

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Disclosure of Material Connection: I have not received any compensation for writing this post. I have no material connection to the brands, products, or services that I have mentioned. I am disclosing this in accordance with the Federal Trade Commission's 16 CFR, Part 255: "Guides Concerning the Use of Endorsements and Testimonials in Advertising."


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