Keywords provide the links to websites they think the user will find most helpful. These results are ranked according to Google’s search engine algorithm.
Through research, you can discover the best keywords for your topic, articles, and niche. Once you’ve created a list you can including them in strategic places on your web pages, this can result in an improved ranking on the Search Engine Result Pages (SERPs) for those keywords.
Conducting keyword research requires finding the best keywords for your niche. When you do optimize your web pages for the best keywords, search engines like Google and Bing will index them and rank your pages higher, ideally, you’re aiming to get your pages and posts in the top three spots. That’s not always going to be possible but you can keep changing your keywords until your happy with your rankings.
If you use non-ranking keywords or you’re not optimizing them correctly within your web pages, your pages will be ranked so low that nobody will find your pages via searches.
Step 1 – Create an initial list of possible keywords. Brainstorming ideas. For example, if your product/post is about a dog obedience course–which happens to be an evergreen niche–your list might include keywords like:
- Dog obedience
- Puppy house training
- Canine obedience
- How to train your dog
- Dog training
- Puppy obedience
Write down the main categories of your niche and other words that might come under each of those categories, then create as many variations as you can of using those keywords.
Try to come up with the best list of both general keywords and specific keywords that you can. You will be testing them later to find out which ones are the most effective.
Pick between two and five words within your keyword phrases. If you type anything longer than that there is a likelihood that people will type them in goes down. An exception to this is when you include “How do I …” or “Top 10 Ways to …” as part of their keywords. This tends to work pretty well. However, in most cases, you should keep your keyword phrases brief.
Most Successful Keywords
Ideally, the keywords you select should be ripe but under-exploited. They should be keywords that a lot of people would use looking for products etc in that sub-niche, with not a lot of others offering them. Find those and you’ll get ranked, if of course, its relevant to your page/post.
Complete monthly searches in keywords for your niche, and find out how much each word has competition wise. Google has a free Adwords Keyword Tool you can use to search for the various keywords. Search for the Google AdWords keyword tool and get started.
The next step is to find within this general niche those sub-niches that are overripe and underexploited.
Long Tail Keywords
Long tail keywords are the phrases and words people type into the search engine to find a particular niche. They make it easier for you to hone in on your specific target audience within your niche.
A perfect example is, they can be geographical – such as “California dog obedience schools”–to make them more specific. Keep a list of the long tail keywords you find so you can focus on these secondary ones which still get a lot of searches but aren’t being used by others.
You need to give thought to where you place your keywords as that part is really important. Search engines prefer your keywords and phrases to be in the headline, the sub-headline, and the first and last paragraphs. Your primary keyword also should be included in your URL.
You also can use “and” to break up your page with headings and to let search engines know which keywords are important on your pages. As far as images are concerned you should type one or more keywords into your image file name and also include it in the ALT text for images for extra measure.
Where you distribute your keywords isn’t as important as long as the page has a natural flow. It’s important to have proper keyword saturation levels.
You’ll need to include keywords within your content the optimal number of times, which is known as keyword saturation. Search engines give a higher ranking to pages that have about 2% keyword saturation. If your web content is for instance 500 words, your keywords should be included about 10 times:
500 x .02 = 10.
There is no perfect answer to any Keywords and page rankings, it’s just going to be trial and error as you work out the best solutions for you.