How To Write Your About Page

Writing your blog should be a fun and rewarding experience, after all, you’ve selected a niche that interests you or one that is your passion, hopefully.

Don’t spend too much time trying to get every post or page perfect from the start. It takes time and practice to get really good at it, so the best way to get there is to just do it and don’t procrastinate. I’m sure every now and then you’ll find it difficult to write, but don’t dwell on it too much. Maybe start on something else and come back to it later. Don’t worry, your writing style will become more defined over time.

Not to put any pressure on you, but, your About Page is one of the most important pages on your website. This is the place where readers will come to learn about you, to decide why they might have an interest in you and your blog, do you speak to them? have anything in common with them? and what might they get out of it?

What value are you adding to people’s lives?

Your About Page most importantly needs to include the value you will be giving to your readers. How you are going to help them? So, before you start writing your About Page, get a clear perspective about what’s going to make your blog helpful or add value.

Who is your target audience?

When the right people (your target audience) visit your About Page, you’ll want them to know it. You want them to immediately know that you created this site for them, to help them, to provide them with value, that you are them or know who they are and what they want and need. That your site has been created for them. By specifying who your site is for, you will quickly connect with your target audience.

Your Site BIO

So now you have written a little that is geared toward your ideal audience. At this point, your potential audience is more interested in learning about how your site is going to benefit or interest them. Before you start writing about yourself ask yourself these questions;

  1. Why should they read your blog?
  2. What will they get out of your posts?
  3. What can they expect?
  4. What type of posts do you write? How to’s, inspirational, informative, lessons etc.
  5. What gives your blog credibility? Talk about your years of experience in your field, why are you an expert in the field, is it something you are experiencing, learning, living?
  6. How did you get started with your blog? Tell the story.

Personal BIO

Now, you get to write about you. To start with, you should write about your life as it relates to your blog/business. Your About Page is an interview of sorts. Write about why you started this blog and how it fits into your life, ie. why did you start it?

After this, you might like to include more personal but relatable things about you. You could include the hobbies, how many kids you have, your daily struggles if it relates back to your audience or blog, or some more personal information that connects you with your audience.

Call to action

A call to action is one of the most important things you can do on your site. It has your audience engage with you. It is very important to tell your audience what they need to do next. This could be something like asking them to subscribe to your newsletter or Like your Facebook page or connect on Twitter. There is no better place than your About Page to add a call to action.

Your audience has just spent the last 5 minutes connecting and engaging with you and you want them to keep coming back. What you don’t want is for them to read your page, love it, and then forget your site exists, or never find it again. Asking them to and providing them with an easy way to subscribe ensures that they’ll stay up to date.

Here’s a CALL TO ACTION for you below. Go ahead and like/follow our Facebook page, so you can stay connected, for future helpful posts.

Before you “Launch” your site

Before you make your site and posts live, we suggest that you have 10-20 blogs added and ready to go. The more the merrier. It will give you more credibility, and you can start sharing your site and posts through social media. It will give more people a reason to connect with you.

Before you launch your site we recommend a few tips, one of which is Getting Started With Social Media.

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